SUMMER SHOOTOUT DEMOGRAPHICS AND SPEED CHANNEL RATINGS

By Jason Buckley

Every Summer, Legends and Bandolero drivers flock to Lowe’s Motor Speedway (NC) for the Summer Shootout, the most popular 10-event series for the scale-car series.  Some race there for pride while others race for face time in front of a crowd and the SPEED Channel television coverage, which is tape-delayed and broadcast late in the year.

Below are demographics showing the Summer Shootout attendees during the events and the SPEED Channel ratings when they are broadcast.

Fans In Attendance

Male58%

Female    42%

Age% of Audience

Under 18   27%

19 - 246%

25 - 34      16%

35 - 44      25%

45 - 54      15%

55 +          1%

Source: Lowe's Motor Speedway.  Demographic is representation of a survey interviewing 1,927 participants on-site during the 2001 season.

SPEED Channel Ratings

Date Aired

12/10/05

12/10/05

12/17/05

12/17/05

12/24/05

12/24/05

01/07/06

01/07/06

01/14/06

01/14/06

Round

1

2

3

4

5

6

7

8

9

10

Time

3 PM - 4 PM

4 PM - 5 PM

3 PM - 4 PM

4 PM - 5 PM

3 PM - 4 PM

4 PM - 5 PM

3 PM - 4 PM

4 PM - 5 PM

3 PM - 4 PM

4 PM - 5 PM

Households

138,700

204,400

51,100

73,000

80,300

138,700

116,800

116,800

109,500

94,900

Duration

(60 Minutes)

(60 Minutes)

(60 Minutes)

(60 Minutes)

(60 Minutes)

(60 Minutes)

(60 Minutes)

(60 Minutes)

(60 Minutes)

(60 Minutes)

Source: SPEED Channel. 

If you are interested in further promoting your driver or team and enhancing its image, 51Sports offeres a variety of Public Relations and Website packages for Short Trackers including those in the Legends and Bandolero ranks.  For more information please contact 51Sports' Jason Buckley at (704) 788-2134 (ext. 6).

Average Audience

0.19%

0.28%

0.07%

0.10%

0.11%

0.19%

0.16%

0.16%

0.15%

0.13%